Should my gun shop offer gift cards?

Gift cards are one of the most effective revenue tools for gun shops and ranges because they bring in new customers (the gift recipients) who may not have visited otherwise. Gift card purchasers tend to spend above the card value, and unredeemed balances represent...

How do I fight chargebacks on firearm sales?

Chargebacks on firearm sales are more winnable than most retailers realize because the transaction generates more documentation than a typical retail purchase — a completed 4473 with customer signature, government ID verification, NICS check documentation, and an...

Should I implement a cash discount program at my gun shop?

A cash discount or credit card surcharge program can recover meaningful margin on high-ticket firearm sales where processing fees (typically 2-3%) represent a significant dollar amount. Implementation rules vary by state, so confirm your state’s requirements...

How do I handle payment processing if my processor drops me?

Payment processor termination is a real risk for firearms retailers — it can happen with little notice and leave you unable to accept cards. Mitigate this risk by working with a firearms-friendly processor from the start, maintaining a secondary processor...