by admin | Mar 31, 2026
An effective gun shop or range loyalty program rewards purchases across all revenue streams — retail, range fees, ammo, classes, and gunsmithing. Points should accrue automatically at the register without requiring staff to manually apply them. Set redemption...
by admin | Mar 31, 2026
At minimum, gun shops should track contact information, purchase history (linked to A&D records for firearms), layaway balances, membership status, and service history. For compliance purposes, the ability to quickly retrieve a customer’s complete...
by admin | Mar 31, 2026
LE/military discounts should be set up as customer pricing groups in your POS so the discount applies automatically when the customer is selected — without requiring a manager override on every transaction. This keeps the checkout process fast and ensures the discount...
by admin | Mar 31, 2026
When someone buys a firearm as a gift, the buyer — the person paying — is the actual transferee and must complete the 4473. This is only legal if the buyer is purchasing the firearm as a bona fide gift, not as an agent for someone else (which would be a straw...
by admin | Mar 31, 2026
Analyzing purchase history by customer segment — caliber preferences, brand loyalty, purchase frequency — helps you make smarter buying decisions. If 40% of your customers regularly buy 9mm Federal HST, that SKU should never be out of stock. If a particular handgun...
