How do I set retail pricing for firearms to stay competitive while protecting margin?

Effective firearms pricing balances cost-plus margin targets against market competitiveness. Set minimum margin thresholds by category (handguns, rifles, shotguns) and use matrix pricing rules in your POS to apply them automatically when distributor costs update. Monitor competitor pricing on high-velocity SKUs where customers price-shop most aggressively. Protect margin on accessories and ammo, where customers are less price-sensitive than on firearms.